Consulting in business management for continuous improvement of results

Renato Claro emerges as a pre-eminent figure in the field of entrepreneurship and franchising. Recognizing the gap in conventional valuation methodologies, which are designed for large corporations and do not reflect the reality of SMEs and the retail sector, Renato developed a specific methodology for these companies. This innovative approach takes into account the unique challenges faced by franchised units and franchisors, ensuring a more accurate and relevant assessment of the dynamism and scale of modern entrepreneurship. With this methodology, Renato Claro not only provides a valuable tool for small and medium-sized entrepreneurs, but also reaffirms his commitment to the advancement and success of the franchise sector. Renato Claro has an MBA in Finance from IBMEC and specialization in Valuation, in addition to being a professor of courses at the Brazilian Franchise Association focusing on finance.